This Earth Day you can plant a greener, safer future
Double your impact for people and the planet this Earth Day
For one week only, your gift will be doubled thanks to the Big Give! That’s twice the trees and twice the impact for our planet and the communities we work with.
Simply donate on our campaign page between 18 – 25 April 2024.
Bring nature back to life
Trees are vital for the health of our planet. But our forests and trees have been abused for too long. Deforestation threatens us all. But for communities in East Africa, the threat is critical.
Please donate this Earth Day and plant trees with small community organisations like Perur Rays of Hope - a women’s group in West Pokot, Kenya.
“With solid commitment and resilience, we are collectively transforming the lives of rural women through ecosystem conservation.”
Caroline Menach, Perur Rays of Hope Director
In West Pokot, the scars of deforestation run deep. Once lush and bursting with wild olive trees, it’s been stripped bare. Picture a damaged landscape. The streams have dried up, crops have dwindled and devastating landslides have destroyed homes and taken lives.
What would you do if that happened to your home? For Caroline Menach, the director of Perur Rays of Hope, it moved her to restore the forest. “We want enough seedlings to increase forest cover so that we do not have disasters again in the future,” she says.
“When disaster strikes, it’s the women and the children who suffer the most,” says Caroline. “So, by including women in the reforestation, they’ll take care of the trees because they’ve been taught about the dangers of deforestation.”
Will you join with Perur Rays of Hope this Earth Day and help them protect their home and keep their families safe?
The first step in the restoration journey is to gather local, native tree seeds and cultivate them in tree nurseries. Once the saplings are big enough, they’ll be planted in the surrounding land where they’ll grow into a forest canopy.
The women are also growing fruit trees like juicy, fragrant mango, rich avocado and fast-growing pawpaw. Not only will this nourish their families, they’ll be able to sell the surplus.
“This project has really benefitted us and we are so happy,” Eliza Apolo told us. “When we sell the tree seedlings, we will be able to take our children to school without any problem. Even our husbands are proud of our work here because it is helping the community.”
Can you help plant 10 life-giving trees this Earth Day? Please donate £30 and create shelter, sustenance and security. And for one week only, your gift will be doubled thanks to the Big Give!
Your generous gift this Earth Day will help to:
Plant trees, establish tree nurseries and create sustainable livelihoods with small community groups in East Africa.
Ensure the trees thrive and survive for generations.
Provide bespoke training and resources that empower small community groups to grow into established environmental organisations.
Equip local groups to become self-sufficient and independent so they will create a lasting legacy for the future of our planet.
