A new partnership between International Tree Foundation (ITF) and KOKO wooden sunglasses has been announced today which will see tree planting supported in Africa.
Koko, based in Mexico are designers of wooden sunglasses which are crafted from recycled wood. Their aim in creating this range was not only to make fashionable eye ware but also to make their enterprise as sustainable as possible using recycled materials and to donate to tree planting for every pair sold.
Looking for a partner who specialised in international tree planting KOKO approached ITF which is one of the oldest forestry organisations in the world and who over the years have planted hundreds of millions of trees.
A donation for every pair of KOKO sunglasses sold will be going to support ITF’s Sustainable Community Forestry programme which is currently operating 12 projects in Africa.
Koko call themselves a tiny brand, but they are looking to go global with their sunglasses made from different woods recycled from furniture making. They offer a range of designs from classic oak to tinted colours and they are using the crowdfunding platform Indiegogo to launch their range in the UK, Europe and the US.
Andy Egan, Chief Executive of ITF welcomed the partnership saying “it is great to be involved with a young enterprise that is putting sustainability and tree planting at the heart of its business plan. Their donations will help us to support communities to manage natural resources, plant trees and protect existing forests.”
Georg Berger of Koko said ” “Caring about the environment has to go beyond just spoken words and materialize into concrete action. This is why we are proud to offer sustainable products, by recycling material and joining ITF to support their tree planting projects.”