A new partnership between International Tree Foundation (ITF) and Little Snug, a creative furniture maker, has been announced today to support community tree planting in Africa.
Based in the UK, Little Snug are designers and makers of stylish pieces of hand-crafted furniture. They use oak which is registered and certified by the Programme for the Endorsement of Forest Certification (PEFC), the world’s largest forest certification organisation.
In starting this new venture, Little Snug not only wanted to make stylish furniture which can be tailored made to the customers own sizes, but also to make their enterprise as sustainable as possible including the planting of trees.
Little Snug approached ITF as it is one of the oldest forestry organisations in the world and who over the years have planted hundreds of millions of trees. Also their offices are only 5 miles apart.
Little Snug have pledged to plant 25 trees for every item sold from its kitchen furniture range which will be going to support ITF’s Sustainable Community Forestry Programme. This is currently supporting 12 projects in Africa in Cameroon, Ghana, Malawi, Mali, Kenya and Uganda
The business was created literally at the kitchen table when co-founder Russell Lambert was struggling to find a kitchen table of the right size when he moved with his young family to a new home. Calling his carpenter friend, Daniel Barlow, a beautiful new table was made and word quickly spread with Dan making tables for others. Now Little Snug will be offering 22 table sizes in eight different colour sizes in 2,441 size variations.
Andy Egan, Chief Executive of ITF welcomed the partnership saying “it is great to be involved with this young business which is not only dedicated to crafting beautiful furniture but also to planting trees as well. The donations raised will help us to support communities to manage natural resources, plant trees and protect forests.”
Russell Lambert Co-founder of Little Snug said,
“Here at Little Snug we take our environmental credentials seriously. After all we’re taking a beautiful natural resource and hand-crafting it into fabulous pieces of furniture! Which means we have to give a little back to nature which is why we are partnering with ITF.”